Marketing in Tourism Industry
Social Media Marketing
Viral marketing and viral advertising refer to marketing techniques of
focuseduse of social media networks, online communities, blogs,
wikis or any similar online activities. Tourism Review offers
comprehensive viral marketing strategywith clear focus on the
global tourism industry. According to eMarketermorethan 45%
of all internetusers in the US are also social network users and
the number is growing.
Social Media Marketing in Tourism Industry
In the internet marketing communication we can observe a new
communication landscape.Social media, unlike traditional media channels
, represent a unique way of transmitting information in all directions, not just
“one-way” and “top-down”. So people generate and
share their own content, which is very vital for marketing in tourism industry.
Tourism Review team of tourism industry professionals works daily with a number of
collaborative media for sales, marketing, public relations and promotion. Perhaps
Facebook, Twitter, and YouTube are the best known andeffective social media
networkfor marketing in tourism and hospitality industry.
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